You can use the same tools when leaving a message as you do when speaking with a live gatekeeper: be aggressive, assume control, sound important, and be confident.

Here are some tips that will help you be an effective communicator on the phone or through voicemail:

Be clear and clever. Make sure you sound enthusiastic and authoritative on your business and theirs. Being an effective communicator on the phone or in a voicemail is a skill that takes practice. Be sure to speak slowly and distinctly enough to be clearly understood. Make your message short. Time is valuable. Give the prospect the headlines instead of the entire story, until you’ve grabbed their attention. Smile with your voice. A friendly voice will hold your prospect’s interest. Prospects like to buy from people they’re comfortable with so be sure to project your friendliness over the phone. Be an energetic speaker. This expresses your enthusiasm for your job and your product. Make it clear that you’re not calling to make an immediate sale, rather to make a scheduled time for the call because you understand that their time is valuable. This also implies that you are busy helping other clients, which in turn

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