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If you can’t “close the deal” then you aren’t really succeeding as a salesperson. The main goal of a sales presentation or meeting is to make a sale, and if you aren’t willing to ask for their business then you won’t get it. While closing can seem challenging, and does present unique difficulties, it can be conquered with practice.

Never reduce the price or offer a discount to try to win their business. If being the cheapest is your only way to close the deal, then you need to re-evaluate your sales presentation and figure out how you can add value for your prospects. It may be tempting to reduce the price, as this could be the fastest way to convince the prospect to sign a contract, but you should instead plan to have a few non-monetary concessions to offer a particularly stubborn prospect. If you can make a concession not based on finances or price, then you are more likely to convince the prospect that you are both winning from making this deal.

Avoid trying to use manipulative tactics. At this point, most prospects have been trained to recognize overly manipulative sales and closing tactics. If you