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Some salespeople will tell you that they don’t have a set presentation, that they don’t like presentations, or even that they choose not to have a presentation because “just talking” to the prospect is better. While these things may suit some salespeople and clients, for the majority, it is important to have an excellent sales presentation. If you develop a presentation you are proud of, you can easily tweak it to suit specific prospective customers, reducing your stress levels, amount of time wasted, and increasing your chances of closing the sale. Plus, once you have a basic presentation that works, you can practice it, and the more you practice, the more confident and successful your sales pitch will be.

With all that in mind, below are some tips for improving your sales presentation:

Give context about the industry. If you can give the client context about how your company is on the cutting edge of whatever trends are happening in your industry, or how your company will help them make strides towards the future of their industry, you make it even more attractive to work with you. Find their pain point – and tell that story. Show that