It doesn’t matter how good your selling skills are – if you can’t get a “Yes!” at the end of the sales call, you won’t find success as a salesperson. However, it’s no secret that closing a sale can be a challenge. The best “closes” are actually part of larger sales techniques that support the final push at the end of the meeting. With that in mind, below are some closing techniques that are helpful to have in your arsenal.
1. Emotional Appeal
Humans are emotional creatures. If we feel connected to a person, company, or cause, we are more likely to support them. Complementing the “facts and figures” of your sales presentation with some sort of “feeling” element can lead to a better connection, and therefore make a prospect more apt to say “yes” when you ask for their business. The emotional connection can be established through a variety of techniques, which even if they feel forced initially, can have an equally beneficial effect as organic connections. Things like mentioning shared interests or other commonalities, interjecting humor, or thoughtful things like sending an article appealing to their interests. All of these gradual connections can help increase the