Value-added selling is one of the best techniques to accurately represent and sell your product but also provide a reason for a prospect as to why they should buy from you and pay your prices. Understanding exactly what adds that kind of value can be tricky. Below are the top 3 things that we believe add value to your services.
Personal – Keep the personal element at the forefront of your sales process. Focus on offering quality service at all stages of the sales process and the post-sale interactions you have with that customer. Additionally, adding value through additional services – like tech support or company-specific training – can also be a great technique. One other benefit of staying focused on the personal connection is that it increases the level of trust or credibility that your prospect or client has in your abilities and services. Perception – Seeing is believing/perceiving is believing. In this world of proving the worth of something, it’s all about what we believe the value to be. It’s the customer’s perception of the value you are adding that counts. Performance – You may get the business by creating the perception of greater value, but you